DO WE HAVE TO HAVE ANOTHER YELLOW PAGES BOOK HERE!?!?
For years, many Polk Countians only had one phone book offered to them, the one provided by their local telephone company. For many, that would be Verizon (formerlly General Telephone & Electronics). But as different companies saw the amount of growth across Polk County, the yellow pages business has expanded as well.
In recent years we have seen TransWestern Publishing begin offering it's "Yellow Book". Now, AT&T is expanding it's yellow pages business across much of Central Florida, including Polk County. The Lakeland Ledger reports today that the AT&T subsidiary Yellow Pages.com has opened an advertising office on South Florida Avenue in Lakeland and plans to print around 695,000 copies of it's book beginning in August.
Don't get me wrong...I have no issues with competition whatsoever. But three yellow page directories in the same area? It just seems like overabundance.